With the advancement of the "dual carbon" goals and the growing popularity of environmental protection concepts, household tissue products made from bamboo fiber have emerged as a new hotspot in the industry due to their natural environmental friendliness and excellent performance. Recently, a number of domestic tissue product enterprises have announced plans to expand bamboo fiber production capacity, accelerating their layout in this sector. As a high-quality tissuemaking raw material, bamboo fiber boasts numerous advantages: bamboo has a short growth cycle, maturing in just 3-5 years, and can regenerate quickly after harvesting without the need for replanting, effectively reducing tree felling; bamboo fiber itself has natural antibacterial properties, with an antibacterial rate of over 90% against common bacteria such as Escherichia coli and Staphylococcus aureus; meanwhile, the fiber length and toughness of bamboo fiber are superior to wood pulp, resulting in tissue products that are stronger, more durable, and less prone to linting. To achieve full industrial chain control, some leading enterprises have established an integrated "bamboo cultivation - pulping - tissuemaking - sales" industrial chain, building dedicated bamboo forest bases in Sichuan, Yunnan, and other regions to ensure raw material quality from the source; the production process adopts closed-loop treatment technology, reducing wastewater discharge by over 75%, with waste residue being usable for organic fertilizer production, realizing resource recycling.

Bamboo fiber tissue products, with their combination of environmental protection, durability, and antibacterial properties, are gaining increasing favor among households, especially becoming the top choice for families with infants and individuals with sensitive skin. Data shows that the market size of domestic bamboo fiber household tissue reached 12 billion yuan in 2024, a year-on-year increase of 25%; domestic bamboo fiber tissue production capacity is expected to reach 3 million tons in 2025, accounting for 40% of the global total, making China the world’s core production and consumption hub for bamboo fiber tissue products. Enterprises have launched a variety of bamboo fiber specialized tissue products targeting full household scenario needs, covering bamboo fiber toilet tissue, facial tissues, kitchen tissue, wet toilet tissue, facial cleansing towels, and other categories. Bambook, as a leading brand in the bamboo fiber tissue product sector, adheres to a no-chemical-additive and non-bleaching process. Its products maintain the top market share due to their lint-free and skin-friendly features; leading brands such as Vinda and Hearttex have also launched bamboo fiber product lines, quickly gaining market access leveraging their established distribution channels. Beyond the domestic market, bamboo fiber tissue products are also exported overseas thanks to their environmental advantages, mainly to Europe, America, Southeast Asia, and other regions, with export volume growing at an annual rate of over 35%. Some products have obtained EU environmental certifications, gaining recognition in the international market. Industry experts state that with the improvement of bamboo cultivation technology and the reduction of pulping costs, the prices of bamboo fiber tissue products will become more affordable, with market penetration expected to rise from the current 15% to 30%. At the same time, enterprises will continue to optimize production processes, improve product softness, further narrowing the experience gap with wood pulp tissue, and driving bamboo fiber tissue products to become the mainstream choice for daily household tissue consumption.