With the increasing variety of household daily tissue products, "specialized tissue for specific uses" has become the norm. It is common to equip different tissue products in scenarios such as living rooms, kitchens, bathrooms and bedrooms. This phenomenon has caused some consumers to worry that "specialized tissue for specific uses" will increase the total tissue consumption and cause resource waste. In this regard, industry insiders and experts clearly stated that the upgrading of tissue product consumption is not a pile-up of quantity. The functional upgrading of high-quality tissue products can instead reduce ineffective consumption, realizing the organic unity of consumption quality and resource conservation. From the perspective of actual usage scenarios, the core of "specialized tissue for specific uses" is to accurately meet demand, rather than blindly increasing categories. Take kitchen cleaning as an example, in the past, ordinary facial tissues were used to clean oil stains. Due to poor oil absorption capacity, multiple sheets often needed to be stacked for use; now a single piece of high-quality kitchen tissue can complete cleaning with strong oil absorption performance, reducing the single tissue consumption by more than 60%, which is more economical in the long run.

Although cream tissues are relatively expensive, they are tough and not easy to break. When wiping noses during a cold, one sheet at a time can achieve the cleaning effect, and will not damage the skin due to friction. Compared with the situation of frequent replacement of ordinary tissue towels, the tissue consumption does not increase. The popularization of wet toilet tissue has replaced the use of part of the toilet Tissue, with higher cleaning efficiency and less single use, while reducing the consumption of subsequent cleaning supplies. Experts further explained that the antonym of saving is waste rather than consumption. The essence of "specialized tissue for specific uses" is the embodiment of consumption upgrading, and the key lies in the accurate adaptation of products to scenarios. At present, products such as "small-pack tissues" and "mini-packs" appearing on the market are innovative measures for enterprises to encourage consumers to use on demand and avoid waste on the basis of improving quality. Data shows that the total daily tissue consumption of Chinese households increased by only 5% year-on-year in 2024, but the tissue product use efficiency increased by 23%, which is closely related to the popularization of high-quality specialized tissue products. The industry calls on consumers not to worry too much about the waste problem of "specialized tissue for specific uses", and should choose suitable tissue products according to their own needs; enterprises need to continuously improve product performance, optimize packaging design, and further practice the concept of environmental protection while meeting consumer demand, promoting the sustainable development of the industry.